Googles Quest For Competitive Advantage Marketing Essay

Googles Quest For Competitive Advantage Marketing EssayIn 1996 two computer science PhD students at Stanford University, Sergey Brin and Larry Page, were wondering how they could sort through the massive amount of information that was starting to appear on the meshing to find specific and useful information on a topic. Although there were several different technologies, or face locomotive engines, available to hunt club the electronic network for information, n atomic number 53 of them oerhearmed particularly useful to Brin and Page because they failed to distinguish mingled with useful and trivial Web sites. Brin and Page decided to build a search engine that not all would examine the words on Web pages and then index them as other(a) search engines did, but also would look at how and where these words were being used and at the number of other Web sites linked to a page. The goal was to have the search engine return a list of Web pages with the most useful appearing at the top.The name Google originated from a misspelling of googol which refers to the number represented by a 1 followed by one-hundred zeros. Having found its way increasingly into everyday language, the verb, google, was added to the Oxford English mental lexicon in 2006, meaning, to use the Google search engine to obtain information on the profit.By December 1998 the beta version of Googles search engine had been up and ladder at the Web for months, answering all over 10,000 search queries a day. From that point on growth was exponential. By December 2000 Googles index included more than 1.3 one million million Web pages, and the social club was answering some 60 million search queries a day. By 2004 the number of Web pages indexed by Google exceeded 4 billion, and the search engine was handling more than three hundred million queries a day. Googles engineering science quickly became pervasive. Soon most major Web portals were using Googles search engine engine room, including AOL. yahoo also signed an agreement to make Google its default search provider, which helped make Google the largest search engine on the Web. Estimates suggested that in 2003 some 75 percent of earnings searches were made using Google.What was most impressive about Google, however, was that unlike many other dot-com aires of the 1990s, Google found a way to make money. Google generated revenue from only two sources (1) the licensing fees it charged to supply search capabilities to corporations, other Internet sites, and wireless telephone companies, and (2) the advertising fees it charged for providing highly targeted text-only sponsor links adjacent to its search results.The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. In 2000, Google began selling advertisements associated with search keywords, which provided the company with an additional revenue source beyond fees for licensing its search appliance to other Web sites. To make money Google sells to advertisers the words that people put in when they search for something on the Web. Thus means that whoever bids the most for a particular term, say digital cameras, gets their link put at the top of a Google-generated list. Google distinguishes between independent search results and those that ar paid for by listing sponsored links on its page. However, sponsors do not pay Google unless a user clicks through to them from a Google-generated link.The ads were text-based to maintain an alter page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click. Advertisers dont just pay a set rate, or even a cost per thousand viewers. They bid on the search term. The more an advertiser is unbidden to pay, the higher its ad will be positioned. But if the ad doesnt get clicks, its rank will decline over time, regardless of how very much has been bid. If an ad is persistently irrelevant, Google will remove it Its not on the job(p) for the advertiser, its not serving users, and its taking up server capacity. Google understands that its two most important assets ar the attention and trustingness of its users. If it sends too long to deliver results or an additional word of text on the home page is too distracting, Google risks losing peoples attention. If the search results are lousy, or if they are compromised by advertising, it risks losing peoples trust. Attention and trust are sacrosanct. Google pursues a seemingly gratuitous quest for speed Four years ago, the average search took approximately 3 seconds. Now its down to about 0.2 seconds. And since 0.2 is more than zero, its not quite a fast enough.Page and Brin insisted that the company would only sell discreet text ads placed attached search results and never mix paid keyword-based ads with legitimate search results even though the practice was standard amon g search engine companies. Also, Google would not place streamer ads on its Web site, now would it sell pop-up ads.While many of its dot-com rivals failed in the new Internet foodstuffplace, Google quietly rose in stature succession generating revenue. In 2003 the company made $967 million in revenues and $105 million in net profits. In 2004 revenues surged to $3.19 billion and net income to $399 million.Google Founded by Geeks and Run by GeeksGoogle is an organisation founded by geeks and run by geeks. According to Stephen Arnold, Googles programmers are 50%-100% more productive compared to programmers working for their competitors. He based this theory on Googles competitors having to slide by up to four times as much just to keep up.It is a collection of 650 really smart people who are almost scarily single-minded. These are people who think they are creating something thats the best in the world, says Peter Norvig, a Google technology director. And that product is changing peoples lives.Geeks are different from the rest of us, so its no surprise that theyve created a different sort of company. Google is, in fact, their dream house. It also happens to be among the best-run companies in the technology sector. At a moment when much of business has resigned itself to the pursuit of sameness and safety, Google proposes an almost joyous antidote to mediocrity, a model for smart innovation in challenging times.Google spends more time on hiring than on anything else. It have it aways this because, like any bunch of obsessive engineers, it keeps track. It says that it gets 1,500 rsums a day from wanna-be Googlers. Between screening, interviewing, and assessing, it invested 87 Google people-hours in each of the 300 or so people that it hired in 2002.Google hires two sorts of engineers, both aimed at encouraging the art of fast failure. First, it looks for young risk takers. We look for smart, says Wayne Rosing, who heads Googles engineering ranks. Smart as in , do they do something weird outside of work, something off the beaten path? That translates into people who have no fear of trying touchy projects and going outside the bounds of what they know.But Google also hires stars, PhDs from top computer-science programs and research labs. It has continually managed to hire 90% of the best search-engine people in the world, says Brian Davison, a Lehigh University accessory professor and a top search expert himself. The PhDs are Googles id. They are the people who know enough to shoot holes in ideas before they go too far to make the failures happen faster.Google developed a decentralized management schema where employees report directly to multiple managers and team project blenders. This allows for the responsibility of the technology department to be shared amongst multiple senior level engineers and removes the need for a singular department head to oversee the activities of the department. This is a unique cash advance from the sta ndard management style.The challenge is negotiating the tension between risk and caution. When Rosing started at Google in 2001, we had management in engineering. And the structure was tending to tell people, No, you cant do that. So Google got rid of the managers. Now most engineers work in teams of three, with project leadership rotating among team members. If something isnt right, even if its in a product that has already gone(a) public, teams fix it without asking anyone.For a while, Rosing says, I had 160 direct reports. No managers. It worked because the teams knew what they had to do. That set a cultural bit in peoples heads You are the boss. Dont wait to take the hill. Dont wait to be managed. And if you fail, fine. On to the next idea. Theres faith here in the force of smart, well-motivated people to do the right thing, Rosing says.Google doesnt market itself in the traditional sense. Instead, it observes, and it listens. It obsesses over search-traffic figures, and it re ads its email. In fact, 10 full-time employees do nothing but read emails from users, distributing them to the appropriate colleagues or responding to them themselves. Nearly everyone has access to user feedback, says Monika Henzinger, Googles director of research. We all know what the problem areas are, where users are complaining.Google focuses relentlessly on the quality of the experience. Make it easy. Make it fast. Make it work. And attack everything that gets in the way of perfection.How does Google keep innovating?Google also understands the capacity of the Web to leverage expertise. Its product-engineering effort is more like an ongoing, all-hands discussion. The site features about 10 technologies in development, many of which may never be products per se. They are there because Google wants to see how people react. It wants feedback and ideas. Having people in on the game who know a lot of stuff tells you earlier whether good ideas are good ideas that will truly work.One big factor is the companys willingness to fail. Google engineers are free to experiment with new features and new services and free to do so in public. The company frequently posts early versions of new features on the site and waits for its users to react. We cant predict exactly what will happen, says senior engineer Nelson Minar.Frequently, new Google enhancements or products appear in its inventory. Google Labs, the data-based section of Google.com, helps Google maximize its relationships with its users by including them in the beta development, design and testing stages of new products and enhancements of already existing ones.Googles Competitive Position and Strategy to Sustain developGoogles ability to sustain its strong position among Internet search companies was a function of its ability maintains strong relationships with Internet users, advertisers, and Web sites. Google has a distinctive technology receipts over Microsoft, eBay, Amazon, Yahoo. Google utilizes custom high-performance systems which are cost efficient because they can scale to extreme workloads. This hardware allows for a huge cost advantage over its competitors.In 2005, Internet users searching for information went to Google more often than to any other site with search capabilities. There was nothing that would prevent Internet users from abandoning Google to use a better search technology. However, the development of a better search engine by a rival could lead to rapid corrosion of advertising revenues for Google. Google management believed its primary competitors were Yahoo and Microsoft.In August 2004 Google went public, raising over $1.5 billion. With no debt and flush with cash, the company looked set to build on its lead in the search engine business. However, competitors were not sitting on the sidelines. In 2003 Yahoo purchased a rival search engine company. Overture Services and replaced Google as the search engine on its site with a proprietary search engoine based on Overtures technology. Microsoft too seems to have its sights set on Google. Microsoft is reportedly working on its own search engine technology, which it plans to integrate with its software.In February 2003, Google acquired Pyra Labs, owner of Blogger, a pioneering and leading web log hosting website. Some analysts considered the acquisition inconsistent with Googles business model. However, the acquisition secured the companys ability to use information gleaned from blog postings to improve the speed and relevance of articles contained in a companion product to the search engine, Google News. Google also purchased YouTube, JotSpot (a company that helped pioneer the market for collaborative, web-based business software), Gapminders Trendalyzer software (a company that specializes in developing information technology for provision of free statistics in new visual and animated), Adscape Media (a picayune in-game advertising company). In 2007, Google also acquired PeakStream Techn ologies.In 2004, Google became more involved in the Chinese market when it acquired a 2.6 percent stake in Baidu the number one search engine in China. Google believed it was essential to develop a local presence in China if it were to aggressively pursue search-based advertising clients in that market since the Chinese language was so complex. In late 2005, Google was moving forward with its system in China by recruiting employees for an office located in China, developing a separate brand name for the Chinese market, and launching a Chinese .cn site. Google management also opened an operation center in brazil and Mexico in late 2005 to improve sales and services to Latin American advertisers.While the companys primary market is in the web content arena, Google has also latterly began to experiment with other markets, such as radio and print publications. On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio. This will allow Google to combine two advertising media-the Internet and radio-with Googles ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times. They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements.Over the course of the past decade, Google has become quite well known for its corporate culture and innovative, clean products, and has had a major impact on online culture.ASSESSMENT QUESTIONSWhat are the sources of Googles competitive advantage? (In your answer constitute and let off Googles distinctive competencies)What value does Google create for customers and advertisers?Apply the four building blocks of competitive advantage to Google. Analyse each factor by providing detailed examples from th e case.What business-level strategy is Google pursuing? (Identify the strategy and justify your answer).What corporate-level strategy and international strategy has Google implemented? (Identify the relevant strategies and justify your answer).1. What are the sources of Googles competitive advantage? (In your answer identify and explain Googles distinctive competencies)Ans-First we need to define what competitive advantage is. Competitive advantageCan be defined as the advantage a firm has over other firms with respect to product offerings, Cost structure, distribution and customer support. This allows the firm to generate high revenues or margins as well as larger customer base than its competitors.Competitive advantages are mainly of two types.1) Comparative advantage 2) Differential advantage.1) Comparative advantage- Comparative advantage is also called as cost advantage. This is the organizations abilityto producegoods or services at a lower cost than its competitors price. 2) Differential advantage- Differential advantage is the firms ability to differ from products or services from its competitors and are perceived as better than its competitors.

Social Media and Young Adolescents

complaisant Media and Young AdolescentsAs technological innovations continue to expand, access to devices that connect one to societal media have become more readily open to the public. A study conducted by Radesky et al. (2016) about the use of mobile technology among children found that mobile device usage by unfledged children, even among those from separate backgrounds, continues to increase rapidly (p.504). The increasing usage of well-disposed media networks is self-coloredly affecting the sociable ontogeny of young adolescents. The effects accessible media is having on young adolescents is rotter be overconfident or cast out depending on how the child is cosmos exposed to it. For instance, mixer media positively affects adolescents by enabling them to build stronger social connections with their peers as they are able to easily stay affiliated to them. In contrast, these connections squeeze out also have a negative effect on the social development of young a dolescents if they are victims of bullying or other damaging relationships because their abuser tramp easily remain connected to them. In addition, the use of social media among young adolescents will also have an impact on their mental health as they cigarette be exposed to unrealistic ideals of body image which can affect their self-esteem and have long marches effect on their social development. It is highly important for the effects of social media usage on the social development of young adolescents to be studied because in that location can be some long-term effects if this milestone is not met. It is the job of professionals in the betimes childhood field alongside parents to assure they are educated in the matter and give the children the tools to surpass each developmental stage.One of the many benefits of the advances technology has made is the way in which people can remain connected and easily reached throughout the day. This indicates that young adults are able to remain connected to their friends outside of school hours, which aids their social development. According to Minna Ruckenstein (2013), mobile phones, game consoles, and computers are an essential part of the sociality between children in increasingly diverse ways (p.476). By having access to devices in which social interactions can occur outside of a school setting, children and young adolescents are practicing social skills on a regular basis. In addition, a study conducted by Sarah Wilson (2016) indicated that social media usage was helping children and adolescents stay connected to people in many ways. For instance, not only were they able to note relationships with peers but they were also able to remain in contact with long-distance friendships and find long-lost friends and family through social media sources.Furthermore, social media is being use as a topic of communication among children. More specifically, meanings from home (and many other places) are carried to the play ground, and in the social context of playing with media texts, children participate in social processes of meaning-making and denomination (Willett, 2015, p.411). This indicates that media is being used as a form of socialization among children, therefore, if fostered away from the use of social media, some children could potential droply risk the inability to build strong relationships with their peers. It is clear that when it comes to the social development of young adolescents, social media networks are an essential part of communicating and building relationships with one another.In contrast, although the use of social media networks has positive effects on the social development of young adolescents, there are also dangers that arise from using it. For example, if children are being victims of bullying, having access to social media can cause the aggressors to have another source at which to attack. Research on bullying and social media usage among children has found that on line bullying, though sometimes anonymous, is typically make by peers whom know the victim personally. (Canty, Stubbe, Steers, Collings, 2016, p.52). This would mean that these victims would not be able to escape the bullying, it would follow them to their homes. In addition, the study found that children and young people see a greater likelihood of insideng or saying something they would not if it were face-to-face (Canty et al., 2016, p.53). To further explain, children whitethorn feel more inclined to act a real way if they are behind a screen because it is not as intimidating as in person, which can result in a high risk for online bullying and thus be detrimental to the social development of the victim.Another danger with young adolescents using social media is that their use may be uncensored and parents cannot always control what their children are doing or whom they are interacting with. For instance, children could be exposed to communicating with complete strangers th ey have neer met, which could end up being predators. A study conducted by Elizabeth Daniels and Eileen Zurbriggen (2016), explored the dangers with teen sexuality and social media use. They found that young adolescents are using social media as ways in which they can post provoking images to capture the caution of their peers and attain social acceptance (p.938). The problem with this is that social media is being used as a way to delineate attention but in doing that, everyone on the internet is having access to these inappropriate photographs of young adolescents, whom are underage and with a possible lack of understanding of the dangers that may come with it. This may result in a negative form of social development because they are growing up and engage in provocative content that may be above their developmental age.Apart from the positive and negative effects on the social development of young adolescents when using social media, there are also factors that may affect thei r mental health in connection to their social development. For instance, social media can become addictive and pile children from face to face interactions or in other cases more serious factors can occur such as self esteem problems and depression. Studies have shown that social media addictions are very real and can cause a lot of problems for youth in and outside of school because there is a lack of attention span and face to face communication with peers (Bnyai et al., 2017, p. 2). An addiction is a mental health problem that could potentially cause a lot of long term problems if it goes unresolved. These children could end up isolated from their peers and eventually struggle graduating from school or finding a job.Furthermore, the constant use of social media could affect at-risk children in many ways when it comes to self esteem. This is because of the pressures of being socially accepted by peers, as well as the pressure to look a certain way that is comprehend by the medi a. Some of these negative aspects to the mental health of young adolescents include increased risk-taking behaviours, cyberbullying, depression, exclusion of minority groups and negative influences on health and wellbeing, namely trim self-image and self-esteem (Richards, Caldwell, Go Caldwell, 2015, p.1154). This can affect the social development of children and young adolescents because not only are they dealing with the changes of transitioning from a child to a teenager but they now have to struggle with a mental health problem, which can result in loss of friendships and interest in activities they previously enjoyed.As an archean childhood professional, it is highly important to be informed about the issues surrounding social media and young adolescents. With the up rise in technology and social media usage within schools, one needs to understand all aspects of the effect it has on the social development of children and young adolescents because if ignored there can be det rimental effects. As an educator, one needs to make choices on how to deal with the media students are using and in which ways to help them meet their full potential within social development, therefore it is very important to know the positives and negatives of social media usage.It is important to note that steps can be taken by parents, professionals and creators of media sites in order to prevent some of these issues. For instance, some of the social media risks for children can be minimised by adding in safety features (Richards, Caldwell, Go Caldwell, 2015, p.1154). If features are added to make sites safe, children will console be able to use them and interact with peers but in a way which inhibits access to inappropriate content or interactions with people they have never met before. In addition, there is a tool called the Bergen Social Media Addiction Scale, which is used to assess whether a child has an addiction to social media or not. This could be used to test childre n whom one thinks could be having a problem with a social media addiction and thus develop a treatment to help the child early on (Bnyai et al., 2017, p. 10). Lastly, it is advised for educators to teach children and youth about social media in school so that they are prepared for the things they may encounter while connected to the online world. Daniels and Zurbriggem (2016) posited that media literacy curricula that address social media specifically are important given the almost whole scale adoption of social media by young people and the electronic footprint using it entails (p.960).Teaching children about social media could highly aid in fostering a safe social development and prevent some of the negative outcomes.In conclusion, social media usage can affect the social development of young adolescents in many ways. There are positive outcomes to using social media such as better connectivity to peers and social acceptance as one is able to interact with peers outside of the sch ool setting. To contrast, there are also negative outcomes such as increased forms of bullying that carry on from the school to the home, and risks of meeting strangers or being exposed to content that is not age appropriate. Lastly, there can be many detrimental factors to social development when it comes to mental health. Addiction to social media has been reported among youth as well as issues such as self esteem, which can result in young adolescents forming negative relationships with peers and having long term problems in and outside of the online world.Early childhood professionals, parents, and community members should cognise the importance of this growing issue and aid young adolescents with social media usage. Social media sites should be made safe with restrictions for people under a certain age, tests should be conducted to help children battle social media addictions, and education on social media should be taught in school. These methods could aid in helping children have a safe social development and grow to be healthy adults. Overall, social media should be used among young adolescents with a great deal of supervision and a high aim of education about the dangers of social media usage should be given, especially in a time where social media is easily accessed.ReferencesBnyai, F., Zsila, ., Kirly, O., Maraz, A., Elekes, Z., Griffiths, M. D., Demetrovics, Z. (2017). Problematic Social Media engagement Results from a Large-Scale Nationally Representative Adolescent Sample. Plos ONE, 12(1), 1-13. doi10.1371/journal.pone.0169839Canty, J., Stubbe, M., Steers, D., Collings, S. (2016). The Trouble with Bullying Deconstructing the Conventional Definition of Bullying for a Child-centred Investigation into Childrens Use of Social Media. Children Society, 30(1), 48-58. doi10.1111/chso.12103Daniels, E., Zurbriggen, E. (2016). Its Not the Right Way to Do Stuff on Facebook An Investigation of Adolescent Girls and Young Womens attitudes Toward Sexual ized Photos on Social Media. Sexuality Culture, 20(4), 936-964. doi10.1007/s12119-016- 9367-9Radesky, J. S., Eisenberg, S., Kistin, C. J., Gross, J., Block, G., Zuckerman, B., Silverstein, M. (2016). Overstimulated Consumers or Next-Generation Learners? Parent Tensions About Child Mobile Technology Use. Annals of Family Medicine, 14(6), 503-508.Richards, D., Caldwell, P. H., Go, H., Caldwell, P. Y. (2015). Impact of social media on the health of children and young people. Journal Of Paediatrics Child Health, 51(12), 1152-1157. doi10.1111/jpc.13023Ruckenstein, M. (2013). Spatial extensions of childhood from toy worlds to online communities. Childrens Geographies, 11(4), 476-489. doi10.1080/14733285.2013.812309Willett, R. (2015). Childrens Media-referenced Games The Lived Culture of Consumer on a School Playground. Children Society, 29(5), 410-420. doi10.1111/chso.12067Wilson, S. (2016). Digital technologies, children and young peoples relationships and self- care. Childrens Geog raphies, 14(3), 282-294. doi10.1080/14733285.2015.1040726

How Ego Threat Can Effect Self-Regulation Essay -- Psychology

The concept of self-regulation, by the average individual may be thought of more in the terms of impulse control. Every individual faces the occasional challenge of controlling ones impulses in response to a multitude of different social situations, such as at work, in the classroom, or in the privacy of ones own home. Self-regulation is a process that many individuals may non be aware that they employ the use of in everyday social situations. However, self-regulation is not only used to regulate ones response to situations, but also may influence whether or not one enters into various situations (Baumeister, Heatherton & Tice, 1993). A common situation where the use of self-regulation may be employed would be in the presence of an ego- holy terrorening situation. The term ego threat is defined as any event or communication having unfavorable implications about the self (Baumeister, Heatherton & Tice, 1993). In other words, an event, which could be interpreted as a possible ego th reat would be any event from which the individual may experience an end result of unfavorable tangible, emotional, or psychological consequences.A study conducted in 1993 by Roy F. Baumeister, Todd F. Heatherton, and Dianne M. Tice focused on events in which ego threats petabit to self-regulation failure and examined the negative consequences for individuals with high self-esteem. For the purpose of this paper, I am not concerned specifically with the self-regulation failure consequences for individuals with high self-esteem per se, but more focused on how the findings puke be related to how ego threat can affect self-regulation as an entity. The results of Experiment 1 in this study concluded that high self-esteem individuals experience self-regulation failure w... ...1993, the self-regulation failure is evident through the press release of focus on other assignments. Based on the evidence for self-regulation depletion in the 1998 study, the self-regulation depletion is evident through the decrease of the ability to successfully manage ones emotions. The results of the two studies combined provide supporting evidence for self-regulation failure and self-regulation depletion as well as a better understanding of the Self.Works CitedBaumeister, R. F., Heatherton, T. F., & Tice, D. M. (1993). When ego threats lead to self-regulation failure negative consequences of high self-esteem. Journal of constitution and Social Psychology, 64(1), 141-156.Muraven M., Tice, D. M., & Baumeister, R. F. (1998). Self-control as a limited resource regulatory depletion patterns. Journal of Personality and Social Psychology, 74(1), 774-789.

Grendel: Apples and Pain :: Free Essay Writer

Grendel Apples and PainGrendel has a sarcastic and cynical mind, which serves to entertain both him and the reader. Through his expositions of situations, we see wag where others would simply see violence, and irony where others only fact. These others argon the humans, the Danes, unwitting neighbors of Grendel, forced to stand night after night of slaughter. What is a traumatic and terrifying experience for them, is simply a game to Grendel, and the reader. Grendel bursts in on the Danes, ready to kill, and they squeak. They are funny in their fear, laughable in their drunken fighting. The reader is focused on Grendels perception of the Danes. The deaths go by easily, because of the humor involved. It does not cross the readers mind that these are people Grendle is killing. The humor allows the reader to sympathize with Grendels position, that of the predator. The prey is not meaningful, only nourishing and entertaining. It is a macabre humor, which accentuates how no death is nobl e, it is simply death. By reservation the Danes un-heroic and un-ideal, cowards and drunkards, the author is presenting the reality through the humor. In contrast to the drunken lurching of the others, Unferth comes toward Grendel with speeches and bravery. He is a puffed up as a peacock, proud and ready to die for his king, his people, his ideal. Grendel simply states, He was one of those. Grendel sees Unferth with a clear and unbiased mind. He is ridiculous. His hyperbolize heroism, his words, even his first move, to scuttle sideways like a crab from thirty feet away, is laughable. Grendle does with him what he does with no other Dane in the story, he talks. Unferth offers Grendle death, and Grendle sends back taunts. The intellect this scene is funny is because the taunts are sharply accurate. The self-sacrificing hero is shown to be a spotlight loving fool, serving only his own reputation. Grendel continues talking to Unferth, making the poor wretch angrier by the moment. At one point, he compares Unferth to a harvest virgin. Unferth attempts to begin his own speeches, but is always cut off by Grendel, who has another barb to throw at him. Finally, Unferth screams and charges, his voice breaking.This scene, of escalating argument, presents a different type of humor. While the first was a slapstick, exaggerated and dark humor, the argument is more sarcastic, intelligent and cutting.

Oedipus The King Essay -- Oedipus Rex, Sophocles

Oedipus the King by Sophocles is more than just a plain tragedy. This play is a indecision thriller, where every character involved with Oedipus learned that fate is determined only by the gods. In this specific play, Apollo was deciding god that predicted the fate of every mortal in the city of Thebes. This book represents a symbol of the lives of many, showing that you can not run away from fate because it decision that will forever remain. It was compose in the honor of, the god of theater, Dionysos. Also, for the annual festival where playwrights competed for prizes. It was a major public occasion, with immense attendance expected. This theatric happening was written in the turning charge up of the war that saved Greece from a huge Persian invasion. The actual time period when this play was performed was not recorded. But, it was when mythology and tragedy in theatre became very enkindle and popular to watch. There were two main settings. A town in main Greece called Thebes and another place called Corinth. At Thebes the play is mainly located in the exterior of Oedipus palace at Thebes. The main characters in this book are Oedipus, Tiresias, As the story progresses, however, Oedipus power and pride are broken down. Some readers depend a broken, pitiful old man whos been crushed by the avenging gods. From the script, it is clear that Oedipus is apparently handsome and well built. He is described as a " bulk large of strength," and has a sharp way of looking at people. He is quick-tempered, and often acts recklessly and violently. His followers love him, and consider him a brilliant ruler because he solved the riddle of the Sphinx and brought ease to the city of Thebes as Oedipus became their savior. Oedipus too shows wisdom, love for his children and a reputation for high moral standards. Weve come to this conclusion because unconstipated when the threat, of whoever killed Lauis would suffer, use to him he still followed through with the pu nishments. He has a passion for truth, and shows courage in the face of disaster or conflict. These same noble qualities, however, lead to his sad flaw and brought upon his downfall. His wisdom became hypocritical, and he refused to believe anyone who didnt agree with him. His love for his children becomes obsessive, and he refuses to see that hes married his own mother. His passion for the truth and high m... ...e.                                         Oedipus see for the truth lead him to the discovery that he was not a "child of luck," but a "man of misfortune." His fate was determined years before his birth, as proven by the prophecy of the oracles. All he could do was live out his destiny, but he did this with such dignity and heroism. Oedipus showed great nobility even in suffering and despair. At t he end of Oedipus at Colonus Oedipus pursued the truth to its horrible conclusion. Having blinded himself, Oedipus was a broken and shaken man. But he also became a model for people to imitate. He has shown what it means to endure in the face of defeat. He has shown what it takes to survive in a world that is ruled by unpredictable fate. He has shown the true meaning of suffering and despair. When you think of Oedipus, remember that he suffered for all of us, so that everyone can know the truth about ourselves in a world that will always be hostile and cruel.

Ethical Analysis of Online Gambling Essay -- Gamblers Addictions Essay

Ethical Analysis of Online GamblingIntroductionOpen up your email over a long weekend and youll likely find a plethora of online casino advertisements. Welcome Bonus up to $150 supernumerary Ask the traditional land based casino gambler on whether he would gamble online and his first reaction would likely be Are you haywire? When gambling at land based casinos, games are likely to be fair because the consequences of cheating by casino operators are disastrous. Casinos found to offer set up games will lose their gambling licenses permanently. Land based casino gamblers are also virtually guaranteed that any winnings they accumulate will be give out. However, meshwork casinos are generally unregulated and offer neither of these guarantees. Nevertheless, online gambling has garnered a huge global audience. Online casinos cater to the lucrative market of stay-at-home bettors who only remove a bank account and Internet access in order to participate in online gambling. How ever, online gambling presents unique ethical problems to society.BackgroundThe Internet has opened the gambling industry to a whole new range of consumers. Most postulates in the United States have some form of legal gambling, ranging from state lotteries to bingo. However, in order to participate in the more exotic casino games such as blackjack, poker, and slots, you used to have to travel all the way to Nevada, Indian reservations, or gambling boats. Today all you have to do is install casino software on your computer and you can experience online gambling in the comfort of your own home. Some online casinos offer games on web sites, so you dont even have to install anything. Gamblers no longer need to fly to Las Vegas in order to play slots. ... ...tte, <http//www.gamblingpress.com/archive/2003/02/gamblingpress0016.htm (13 Feb, 2003).29. Voters Approve A Lottery, <http//www.calottery.com/about.asp, (6 Nov, 1984).30. Sector Report onling gambling, NetImperitive, <h ttp//www.netimperative.info/pdf/onlinegamblingfinal.pdf, (May 2002).31. Spinello, Richard A., Frameworks for Ethical Analysis, <http//cseserv.engr.scu.edu/NQuinn/COEN288/framework.pdf.32. Pastore.33. Locke, John, The Second Treatise of Civil Government, <http//www.constitution.org/jl/2ndtr05.txt, (1690).34. result of Independence, <http//www.archives.gov/exhibit_hall/charters_of_freedom/declaration/declaration_transcription.html, (4 Jul, 1776). 35. Longstreet, Stephen, Win or Lose A Social History of Gambling in America (Indianapolis Bobbs-Merrill, 1997), p. 31.36. Ibid., p. 37.

Undercover marketing :: essays research papers

Undercover MarketingUndercover Marketing is an unconventional strategy used to attract consumers. It is where the consumer doesnt realize theyre being marketed to. The goal of any undercover campaign is to generate a buzz about a new product. The largest appeal of undercover marketing is that it offers detached word of mouth that can reach many consumers.There atomic number 18 a few ways to implement this kind of marketing. One way is to call models or celebrities to be seen drinking a particular new beverage at a bar. Another way is to use fake tourists. These fake tourists require someone to take their picture with a new high tech camera and then they explain the benefits of the new camera they are using.There are a few companies who have done this type of marketing. One company, called Essential Reality, launched a new type of video game paw. With the glove on, you can disappear planes and fire weapons all with the movement of your fingers. The idea was to market the glove at coffee shops and crowded places. All the company did to market there new glove was go out and have fun with their latest toy and wait to be approached by consumers. When approached, they would ask other lot to give the glove a try. They would also say clever sound bites similar to Its like you are actually in the game. The marketers would then tell them how well they are doing with the glove on. No one is trying to selling you anything. The companies just want to halt you to want their new product and to tell your friends about it. They want to get you heterogeneous with it. They pretend to be your friends and offer information about the products.When Sony Ericsson released its new phone that took pictures, they launched a program called fake tourists. Sixty actors took to the streets in ten cities. They would approach people and ask then to take there picture with their new phone. Once the phone was in the consumers hand, the fake tourist would say something like, Thanks fo r taking our picture. That phone is cool, right? And then they would explain some of the phones features.The companies who employ undercover marketing are feeding off of the word of mouth tactic to sell products and get the word out. The problem is, their word of mouth tactic is not genuine.